5 Ways to Optimise your Social Media
When I mention SEO (Search Engine Optimization), the chances are you are thinking about your website’s appearance from search engines like Google, Yahoo and Bing. However, this also applies to social media pages like Facebook, Twitter and Google+, because they are search engines too.
Social media gets crawled by search engines just like other websites do, as there are tonnes of relevant content just waiting to be found. Here are 5 ways to optimise your social media page:
When writing posts or page descriptions, you need to try to include keywords that describe your service or product. For example, if you are selling trainers, then a description of “Great value designer trainers online with top brands from Nike, Addidas and Vans”. This way if someone searches these keywords your page will have a better chance of being listed on the first results page.
2. Fresh Content
In the digital marketing world, there is a phrase “Content is King’. Search engines always favour websites that post new content regularly, and the same goes for social media although there are extra rules here. Unlike websites where people have to visit on their terms, social media posts show up on followers walls when they are posted so it can be easy to annoy when a page posts too much. There is no limit for this as each industry is different, although more than once a day is normally a disaster waiting to happen unless you have some crazy offers or news to share.
3. Customer Engagement
If you interact with your customers on Facebook and Twitter then not only will this increase trust in your company but will also help increase your popularity on search results. This can be done by post competitions, offering support to questions or simply making small talk with your customers.
4. Unique Content
This is a big one! Search engines love unique content that cannot be found anywhere else online. You need to think to yourself why would a customer come to your site if they can read the same thing on another website? When writing articles you must do your research and provide content and opinions that are your own, because if you don’t then you will go very far down in the search results and may even find yourself in legal trouble with the original content creators. There are many tools online that can review your content for plagiarism, Grammarly is a great service that also checks spelling while typing online too.
5. Automatic Posting
If you have a WordPress blog and have set up a plugin that posts automatically to Facebook or Twitter then you may not know that this has a negative effect on Google Ranking! This is because it is not considered unique as it has been essentially been copy and pasted. Although normal social media management programs that allow you to post on Twitter and Facebook at the same time do not really make any difference.
We hope these help you on your digital marketing adventure, just remember to keep things lighter on social media than you would a normal blog. I have included some offers to your right to help you get started online and please let me know in the comments if you have any feedback for me.